Social Media Listening – A lesson by U.S. Army Ranger School

When is it appropriate to respond to trolls? And in what way?

This week I have been closely watching all the press surrounding the first two women ever to graduate from the U.S. Army Ranger school. Capt. Kristen Griest, a military police officer, and 1st Lt. Shaye Haver, an Apache helicopter pilot just completed an incredibly grueling training set. There are a lot of congratulations, but just as many naysayers and those who wish to spout untruths, opinions as fact, and general misogynistic rudeness!

This was expected of course. The debate surrounding women in uniform, women in combat roles, women serving on the frontlines of America’s wars, and women’s capability in general seems to be open for discussion. Women serve in all our Armed Forces. Women have served on the frontlines in combat. Period. They have simply done so without the same designations their male counterparts have, without the same jobs in the military. But they have proven capable, competent, solid Soldiers.

 Soldiers on the Ranger Course at Camp Rudder on Eglin Air Force Base, Fla., Aug. 6, 2015. 1st Lts. Kristen Griest and Shaye Haver will graduate Aug. 21, 2015 as Rangers. (U.S. ARMY PHOTO BY PFC. YVETTE ZABALA-GARRIGA)

Soldiers on the Ranger Course at Camp Rudder on Eglin Air Force Base, Fla., Aug. 6, 2015. Capt. Kristen Griest and 1st Lt. Shaye Haver will graduate Aug. 21, 2015 as Rangers. (U.S. Army photo by Pfc. Yvette  Zabala-Garriga)

As for the Social Media response to those who inevitably will belittle the accomplishment, the Social Media Manager for the U.S. Army Fort Benning Facebook page absolutely OWNED the conversation. They responded to all misinformed naysayers by correcting with factual information, politely but in a manner that did not allow for interpretation. A write up on the topic was done just after on  Army Fort Benning Shuts Down Misogynist Trolls .

Their ability to respond immediately and continuously allowed for control of the conversation. Yes, there were still more posts, more voices adding to the conversation, more negativity. But to each post that was incorrect or deserved a response from the schoolhouse, they got it. Other citizens defended the rigors of the training, the standards being equal for men and women, the timelines and more. But the voice of the official owner of the platform rang loudly.

Then the Ranger school’s number two in command, Maj. Jim Hathaway, wrote a response to the negative comments laying out fact vs fiction. Read it over at Ranger School Officer Combats Rumors About How Women Passed In Pointed Facebook Post . Once again, he did so in a professional manner but left no room for reasonable rebuttal.
Hathaway closed his remarks by saying, “No matter what we at Ranger School say the non-believers will still be non-believers. We could have invited each of you to guest walk the entire course, and you would still not believe, we could have video recorded every patrol and you would still say that we “gave” it away. Nothing we say will change your opinion.”

We as Social Media professionals must be able to listen to our customers, respond to them and hopefully be able to own the conversation, make right where we can and offer accurate truthful information where we can’t.

How would you have handled this situation? Did they perform a textbook response? Leave a comment below.

Company restrictions vs timely sharing

The challenge of working within the confines of a company’s guidelines can sometimes hinder producing timely social media content.

This is a challenge that is all too real in my daily work. We struggle to share relevant, useful, informative posts and content while ensuring we are being fair and impartial to all news outlets. Of course, we are cognizant of the brand we represent and think twice before hitting the submit button.

pluto, new horizons team celebrate

Mashup of colored images of Pluto and the New Horizons team as they celebrate the success of the mission. (Photos courtesy of NASA)

The article on Wired’s website is an exploration of a public agency who may or may not have shown favoritism toward one social media platform. It’s a fascinating read! Take a moment. NASA’s Social Media Strategy is Genius-And Kinda Maddening | Wired

What has been your experience with company culture vs timely sharing of information? Do you share certain information to certain platforms because of the intended target audience on each? Or do you rework the same topic to appeal to that demographic? Leave your thoughts below.

6 Ways You Can Give to Nepal Earthquake Relief

Anna Doo:

In a time of need, we all must share our bounty. What little extra we Have, let’s share.

Originally posted on TIME:

Massive financial support is going to be needed if impoverished Nepal is to rebuild from the devastating weekend earthquake that claimed more than 3,600 lives and flattened buildings, among them some of the country’s best known landmarks. Here’s how you can donate.

1. Save the Children

Save the Children is an international charity that has been in Nepal since 1976 and is therefore in an exceptional position to help after years of operating within the country, Save the Children spokesman Philip Carroll told TIME.

[time-brightcove videoid=4199485973001]

Carroll said that a response team of 24-emergency specialists, including a medical team, had been dispatched to assess humanitarian needs. He specifically emphasized the importance of distributing clean drinking water to prevent water-borne diseases in a country that already had low sanitation standards. They are also distributing hats and blankets for babies, as many families are living on the streets because of the fear…

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Fitness on track – now derailed

If you knew you would not be physically able to exercise for a time, what would you do?

I was informed late last week that I now have to undergo surgery this Friday. One week notice. For something that shouldn’t have happened, but I am an anomaly. It’s my lot in life. It just is. I am angry, I am frustrated, I am incredibly annoyed.

Postpartum recovery was on track – now derailed

I recently started to feel strong and feel like I’m getting stronger each day postpartum. My daughter is 11 weeks old and each time I attend CrossFit I’m able to increase the weight used, increase the repetitions of exercise and shave seconds from workouts. I am getting faster when I run as my body sheds the last of the extra pregnancy weight and muscle replaces fat.

This surgery will require some recovery time – the doctor said about two weeks before I can even begin to run again! For me, this is a torture sentence. Exercise is my drug, it is the thing I turn to for sanity, perspective and some semblance of control in this new life with a newborn. And now I have to cut that out again to fully recover from this necessary but invasive and annoying surgery.

“There are moments in life when it is all turned inside out--what is real becomes unreal, what is unreal becomes tangible, and all your levelheaded efforts to keep a tight ontological control are rendered silly and indulgent.”  ― Aleksandar HemonLife is a constant choice

So, what have I chosen to do with this week? Work my butt off! Knowing that I can’t exercise for a few weeks, I’ve put even more focus and energy into the WODs I can do last week and this week. I’ve increased the weight, not held back thinking I’ll add 10 more pounds “next time.” And you know what, my body and muscles have responded positively. Now I know I could have increased weeks ago. But I also know that the adage of mind over matter rings true. My mind is determined to get all the exercise in pre-surgery that I can. To work my muscles, continue to increase metabolism, try to harbor all the happy endorphin I can this week. Maybe I can stock pile them for the recovery weeks coming up.

I could spend this week being physically angry at the situation, and trust me on some level I am. But I’ve decided to channel the anger into exercise allowing myself to enjoy the purity of physical movement and revel in the strength of my own arms, legs, posterior chain and core.

I only have control over how to react to the sentence of no exercise until recovered, no control over the situation itself. This is going to be tough for me. I was just beginning to feel like we had a routine established that allowed me the time to exercise and was beginning to lose the last of my pregnancy weight. Now I’ll lose another two to six weeks of progress. I’ll have start back over pending the surgery goes flawlessly as does my recovery. C’est la vie.

Has this happened to you? How did you cope with the situation?

Hello my name is Anna, and I’m addicted to…

I’m addicted. I know this because I constantly feel a deep-seated yearning for the thing I am addicted to. When I don’t indulge in my addiction I can become unhappy, grumpy, sluggish, easily frustrated and annoyed. But the moment I satiate the addiction I am better able to function, am much more enjoyable to be around, and generally a better person.

My addiction? Exercise.

Thankfully I’ve always been addicted to fitness. My mother tells me I was doing push-ups within weeks of arriving on the planet. I spent most of my formative years participating in gymnastics. From the time I was four years old for about a decade I was attending classes multiple times a week and even got to a level where I was competing consistently. I have always found joy and happiness through running. I participated in track and field in middle school, and cross-country in high school.

One of my career choices, the Army, has forced me to maintain a particular level of physical readiness. Luckily, I really enjoy exercising, so maintaining a level of fitness has never been a problem for me.

Gratitude For Who I Am

I know that I am blessed with the ability to exercise. I am eternally grateful that I have instilled in me a desire to run, push my body to its physical limits, and recover quickly. I am also very thankful that for the duration of my pregnancy I was able to continue to exercise through attending CrossFit classes an average of three times a week.

Per the advice of my doctor, I had to allow my body to recover from labor and delivery for, technically, six weeks. At a little over five weeks post-natal, I couldn’t wait any longer! I had felt good for weeks, strong, ready to get back into a level of fitness that would satisfy my addiction. I indulged in a few short runs and many long walks while recovering, but had reached the point where that wasn’t enough.

Modify as Possible

Being a new mom, essentially attached to and utterly responsible for the welfare of a tiny human leaves less options for exercise than pre-baby. Sure, I can do some yoga while she naps, hold her while doing weighted sit-ups with she as my weight grinning as I hoist her overhead, push-ups while kissing her soft cheeks each time I lower myself to the ground where she’s looking up at me. But to really quench the burning desire of my exercise addiction I need to be able to focus on the repetition at hand, to lift the bar with both hands and perform a full squat or watch the clock tick off the seconds to the next work session of a tabata.

Healthy Addictions

Addiction does not necessarily always constitute a bad thing in my opinion. People can be addicted to a healthy lifestyle. People can be addicted to very unhealthy habits. Both of these can cause some sort of chemical reaction in the brain. I can identify very real physical and mental and emotional changes in myself when I am exercising and when I am not exercising.

I am very thankful for the ability to live a healthy life that includes exercise, and for the innate need to engage in physical activity. Like many other addictions, I must keep myself in check; making sure I do not overdo the physical activity to a point where I am unable to engage in exercise again the following day. Moderation in all things.

But damn it feels great to be back in the Box!

The advice for new mothers I wish I’d been told

advice for new momThe roller-coaster ride of being a new mother contains more highs and lows than any man-made amusement ride in existence. Trust me. At 4.5 weeks into this journey I’ve found much of the advice I’d received from well-meaning friends, family and co-workers while I was pregnant doesn’t even scrape the surface of what I should have been told.

So here it goes – the advice you really need while preparing to bring a new life into this chaotic world.

“Sleep when she’s sleeping.”

Sure, it’s somewhat helpful advice to sleep when the newborn is sleeping. However, my newborn slept for a few hours at a time during the day for only the first couple weeks. She is now quite alert most of the day. Forget about sleeping at night! By the time I get her back to sleep after a midnight breastfeeding session, given myself a much-needed restroom break, filled up and drained a couple glasses of water, forced myself to stop listening to her soft contented breathing through the baby monitor, and allowed my husband’s snoring to fade to the background…it’s time to get up and feed her again.

Even when she was taking naps during the day I found myself needing to use that time to shower, to fix and eat food before she awoke, to take ten minutes to attempt to check email and catch up on world news so I’m not completely in the dark about the goings-on outside my front door. My husband kept me well-fed the first two weeks of our daughter’s life which allowed me to focus on me while she was sleeping. Such an invaluable blessing!

What I wish someone would have advised is to allow yourself as a new mother to take the cues of your little one. Do not try to fill any kind of time with anything. Rather do what feels right at that particular time. I laid on the couch, eyes wide, too exhausted to sleep during some of her early days’ naps. I baked cookies once while she was napping. Well almost finished making the cookies before she woke up. I admit I did very little house cleaning which is crazy for me. But my sister came over multiple times each week and spent her time cleaning for us. Again, an invaluable blessing to have her close by and willing to perform those menial tasks. She also cooked dinners for my husband and me when he returned to work allowing us to focus on our fresh roles.

“An immediate feeling of unconditional, all-encompassing love like no other.”

Well-meaning advisers also said you’ll feel this immediate love like you’ve never felt before for another living thing! That’s a true statement. advice for new momsWhat they didn’t follow up with however is how incredibly frustrated I would get when our daughter began to get spells of inconsolable crying in the late evening when just days before she was content to sleep at the same time of day. The feeling of not being able to “fix the problem” is achingly atrocious. Listening to her cries, attempting every conceivable way to hold her, filling her tiny perfect ears with white noise, covering her beautiful face with kisses and soft words, changing her diaper for the umpteenth time that day, offering her a breast to fill her ever-expanding belly, and yet none of that making a dent for her uncomfortable mood is the worst feeling I’ve ever experienced! Heartbreaking.

Those advisers tell me now that’s just the way babies are, it’ll get better, she’ll outgrow it as her newborn organs and digestive system mature. OK, great! Sounds wonderful! But…ummmmm…how to endure the current state of affairs without suffering a broken heart for the long-term? A mantra to be chanted over and over to oneself while she’s crying so hard she can’t barely breathe? Watching tears caused by the throes of agony mar her angelic face – what to do then? The answer is to hold her. Keep talking to her, offering comforting words of love and future calm nights. I can’t sing, but I’m told she doesn’t mind if I can’t hold a tune. The only power I have as a mother to “fix the problem” is to continue to pour all the love I have inside of me on her when she needs to cry herself to sleep as well as when she is locking eyes with me and grinning ear to ear, her smile retainers straining with the joy.

“Allow others to do everything for you.”

Another piece of advice I received is to accept all the help that’s offered. Well…that may work really well for some people. This is written by me, about me and only applies to me as a mother. But, news flash helpful people – you cannot feed my daughter in the first weeks of her life. An exclusively breastfed baby must have her mother within reach. I truly appreciate all the offers of “I’ll watch your baby while you go do x, y, z.” Very kind gesture, selfless, much cherished. But until I felt she was established enough with breastfeeding that I could pump and store milk for another trusted family-member to feed to her, it just wasn’t possible for me to leave her and go do whatever I wanted. Now that she is in her fifth week of life she has begun to take a bottle. Thus far only once, while I was with her to ensure she was eating enough.

Even as I write this, it’s the first time in 4.5 weeks I’m physically away from my daughter for more than a half hour. But trust me, I’m tethered to my phone, texting my mother and sister for updates on my daughter’s status. And they are all doing just splendidly. My daughter is exercising some tummy time and, while she’s held her head up since birth, she’s already incredibly close to doing push-ups…she’s a few weeks ahead of me with that ability. My mom says I was about two months old when I started doing full-on push-ups. Like mother like daughter (insert huge grin from me here).advice for new moms

“Kidnap been-there done-that experts.”

Which brings us to another piece of advice I wish more people would have told me. Find those who have successfully raised children themselves, capture them, hold them captive in your home (or invade theirs) and squeeze them for every ounce of knowledge and current situation ideas they can muster.

My husband and I are brand new at this parent thing. We are told we are doing great. But we are absolutely willing to seek out and appreciate the advice we get from friends and family. We implement that which is applicable for us and our daughter. We nod and smile and ignore the tips that aren’t our style or that we’ve tried and haven’t worked for our little one.

My tip, “Rely on and endure the highs and lows with your co-parent.”

That said, there is no way on God’s green Earth that I could do this new mom thing without my husband.advice for new mothers He is my strength, my partner in crime, the additional set of arms to place our crying child in when everything I’ve done has resulted in no change. He is the man who turned into a puddle, heart melted, upon first sight of the life we created together. He is the man who insists on using a diaper wipe warmer, who researches and implements the best way to change a diaper for the fragile structure of a newborn, who holds her long-limbed body in his CrossFit strengthened arms smoothing her soft hair while telling her about surfing in his heart-home of Hawaii.

I came across a quote while in the last weeks of pregnancy that says something akin to, “I never knew how I much I loved your father until I saw how much he loved you.” That piece of advice is spot on.

This musing is not meant to deter anyone from offering advice to soon-to-be and new-moms. It’s simply my personal experience with what I wish I had been told. Then again, I’m the kind of person who wants the truth no matter how hard it is to swallow. I prefer the reality. I can create the fantasy. Honestly the reality is that motherhood is truly the greatest challenge I’ve ever faced. It’s exhilarating and utterly exhausting. It’s ridiculously frustrating and painfully simple. It’s something you cannot fully prepare for no matter how much advice you take in. You must allow yourself grow into the role, day by day. And for this impatient individual, it is the most monumental lesson in patience one could ever endure. But I wouldn’t trade it for a single fathomable thing.

Cheers to motherhood!

Pregnancy and Crossfit – Two Peas in a Pod

Exercise devotee managed seven months of pregnancy sans workout modification

But it finally happened. I needed to modify a crossfit workout. For the most part I had been able to perform the WOD (workout of the day) with a lighter weight than the prescribed amount for the workouts. But it’s evident that I am now at the point in this pregnancy that a couple movements need to be modified to accommodate not only the growing baby bump but also the plethora of physical changes that go with it.

(Photo by Jessica Schroeder, CrossFit Sandstorm Coach)

(Photo by Jessica Schroeder, CrossFit Sandstorm Coach)

I guess I lasted pretty long though; seven months of pregnancy without needing to alter a body-weight or barbell or kettle bell weighted exercise. The coaches and I chose to change one exercise at a time to identify what the cause of my discomfort may be from.

The movement we began with an alternate for was kettle bell swings.  A few days prior we completed a kettle bell swing, 400m run and double under jump rope conditioning workout. Today was a kettle bell swing, goblet squat and 400m run workout. Coach Jim modified the kettle bell swings to sumo dead lifts. This was a new lift for me in terms of hand position and feet position but by no means a foreign movement for my body or muscles. Following this workout I didn’t have all of the same recovery aches as I had with the kettle bell swings. Modify as needed.

I’m an incredibly competitive individual; both internally and with those around me. I don’t want to need to modify; but I’m glad to know there are adaptations in crossfit so in order for everyone of every ability level to exercise together and get something great out of it. I may not be going as hard and heavy and pushing myself as much as I usually do, but that’s because I have baby on the brain and in the belly!

First and foremost, I must insure she’s safe. A close second though, I need to make certain I’m not getting injured so that I can continue to exercise. Getting injured to a point where I have to stop completely, lose the momentum and lose all the benefits of exercising three to five times a week would be devastating for me.

I love to exercise! I love crossfit as a regimen! I love to run!

But overexerting myself at the expense of not being able to do another workout tomorrow is not an option. I suppose being able to alter an exercise in order to get a really good workout in is just as beneficial as pushing past your limits, potentially sustaining an injury and thus not being to exercise the next day.

A 500m row before a series of 30 wall balls. Anna in the front, husband Kevin behind. (Photo by Jessica Schroeder, CrossFit Sandstorm Coach)

A 500m row before a series of 30 wall balls. Anna in the front, husband Kevin behind. (Photo by Jessica Schroeder, CrossFit Sandstorm Coach)

I really appreciate all the coaches at CrossFit Sandstorm taking the extra time with me to modify the written workout and showing me multiple substitutes for exercises. The further I get along in this pregnancy the more I notice I have to change and alter what I usually do. That’s all okay, I understand.

I understand at this time I won’t be as limber as I was pre-pregnancy. Nor is my body as strong as it was in the same ways as it was. But I also understand that it’s doing this amazing thing on its own and all I have to do in my brain is go ahead and let it do the most natural thing of all and support it in creating this little girl. I also have to keep eating right, not overindulge my maple donut fetish, and making sure that I keep up the exercise regimen that I do have even if that means cutting back on weight, or altering movements.

I dread getting to a point where I have to sit on a couch or, heaven forbid, be on bed rest. So I will continue to attend classes at CrossFit Sandstorm. I will continue to let the coaches know when I need some sort of modification or assistance from their expertise and understanding of how the body works. I will continue to appreciate the knowledge the coaches have in being able to help all ability levels walk into the Box, do the same workout as the rest of the athletes, scaled and modified as necessary.

I love being able to walk into a Box and not be judged for being pregnant, not be put off to the side like some fragile delicate thing. At the same time, I am cared for, watched over with an extra set of eyes to make sure I’m not pushing too hard.

Here’s to continuing to perform thrice-weekly WODs (workout of the day) for the duration of the pregnancy and long after our baby girl is crawling and walking and running on her own. Cheers!